About Purple Engineering
Legal Name
Our complete name is Purple Engineering PTY LTD.
ABN: 79 163 404 644
Established in Perth, Western Australia in 2013.
What Do We Do?
Purple Engineering is an Australian distribution company based in Perth.
We are the Australian distributor for a number of reliable global brands and we keep inventory of our most essential equipment here in Australia.
History
Purple Engineering started in year 2013 by founder Alex Ocean (MIEAust) in Perth, Western Australia.
During that time we were facing huge amounts of delays in our Western Australian construction projects in the Oil & Gas industry mainly due to a shortage of reliable equipment available in Australia.
Limited number of suppliers, without any stock available in Australia, was turning most order's lead-time to 8-14 weeks.
The mission for Purple Engineering was to keep essential equipment from reliable suppliers here in Australia so that we can help our clients meet their deadlines.
It was a costly exercise as it translates to spending a lot of capital buying inventory and relying on clients to trust us with their projects.
For the first couple of years we were facing an uphill battle to convince businesses to work with us in order to receive their equipment immediately, however most companies didn’t want to change their existing suppliers.
Eventually when they needed some of our pipeline equipment urgently and we had it in stock, they purchased once… twice… and now we are their preferred supplier.
As you can feel from the tune of our message here, we are not a huge formal organization where nobody is responsible for nothing.
Purple Engineering is a small, friendly business just trying to help in every way we can.
Future & Expansion Strategy
Based on every enquiry we receive that we do not have the product for, we do a market research to see how many global brands exist which supply the requested product.
We also check to see how many of them have local representatives here in Australia.
If there are not enough suppliers in Australia for that product line, we test the market by representing a global supplier and their product line in our market.
Why “Purple”
Alex is a Civil Engineer and when he started this business, he didn’t know exactly which product will be the one that clients want the most.
Also purple was his favourite colour so he named it Purple Engineering.
Our Clients
We have a lot of new clients every week and it is not easy to keep this list up-to-date, but if you follow this link, you will find the list of our clients from the last time we updated it.
Our Products
Our main focus is Pipeline Industry and its relevant equipment
We are currently very strong on:
We are actively working on expanding our product line to help our clients as much as we can.